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Cancer Society Ads Push Health Reform (?????)
By MIKE STOBBE (AP Medical Writer)
From Associated Press—September 16, 2007 12:51 PM EDT
ATLANTA - The American Cancer Society this week will take its biggest step ever into the politics of health care reform, spending $15 million in advertising on behalf of Americans with too little health insurance or none at all.
The cancer society—the nation’s richest health charity, in both donations and volunteers— traditionally focuses its advertising on encouraging Americans to quit smoking or get a screening test.
But this year’s campaign will feature television commercials that portray the challenges of uninsured and underinsured cancer patients, accompanied by a call for people to do something about it.
The change comes after cancer society officials concluded that insurance-related problems have emerged as one of the one of the largest obstacles in their goal to cut cancer death rates by 50 percent and incidence rates by 25 percent from 1990 to 2015.
“We’re not going to meet our goals if the health care system remains unfixed,” said John Seffrin, the cancer society’s chief executive.