Wednesday, June 4, 2008

WE can solve it (?)

I’ve been getting stuff from this organization called WE. They have a snappy logo in green circle, where the “m” in “me” has been turned upside down to make a “we”—as with wine labels, I have a sneaking suspicion that when people care enough to REALLY do design right, they must care about the rest of it (of course the Nazis had a pretty strong graphic design presence going for sometimes my theory is a maybe a little awry).

Anyhoo...haven’t paid a lot of attention to their mail, despite the snappy logo, but today was really stopped by the brilliance of their new ad campaign to fight global warming. Check it here.

They have “polar opposites” (you know, like POLAR ice caps melting...) like Newt Gingrich and Nancy Pelosi, Al Sharpton and Pat Robertson, etc. The pairs are sitting on couches and talking about how they may disagree on most things but the problem of global warming is something they can agree on. TV spots aren’t going to bring about change in themselves, but it’s a strong thing, I think. They are doing an online contest to choose the next unlikely pair.

I nominated Al Franken and Anne Coulter (while I would prefer to see Coulter taking her chances with a mother grizzly defending her cubs, maybe this is the chance for her to do a good turn...good luck Anne!)